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Personalized Consulting for Medspa Success
The medical aesthetics industry is one of the fastest-growing and most lucrative sectors in healthcare and beauty, generating billions in revenue annually. With the rising demand for non-surgical cosmetic procedures like Botox, dermal fillers, laser treatments, and skin rejuvenation, medspas and aesthetic clinics have become highly profitable businesses.
However, success in aesthetics isn’t just about skill—it’s about strategy. Many providers struggle with business operations, compliance, financial management, and client acquisition, preventing them from scaling to their full potential.
That’s where we come in.
The Business of Aesthetics provides expert consulting to help medspa owners, injectors, and aesthetic entrepreneurs navigate the complexities of running a profitable, compliant, and scalable business.
Explore Our Consulting Packages
Building a profitable, compliant, and scalable medspa starts with the right strategy and expert guidance. At The Business of Aesthetics, we provide a structured process to help you launch, grow, and scale your aesthetics business with confidence—whether you’re just starting or looking to optimize an existing medspa.
Start with the Initial Consultation
Every successful journey begins with clarity and direction. Our Initial Consultation Package is a 4-hour deep dive into your business, covering financial strategy, compliance, operations, and marketing. We help you identify opportunities, troubleshoot roadblocks, and create a personalized action plan to ensure you’re on the right path.
This is a required first step before enrolling in any of our ongoing consulting memberships.
What’s Included:
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2-Hour Business Strategy Session (Operations, Compliance, & Financial Planning)
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Two 1-Hour Follow-Up Calls (Tailored to Your Business Growth)
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30-Minute Marketing & Mindset Session with Bruno Pecly
Choose the Membership That Fits Your Needs
After completing your initial consultation, you’ll have the opportunity to continue working with us through one of our ongoing consulting memberships, designed to provide ongoing expert guidance, accountability, and business growth strategies.
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Essential Growth Package – Ideal for businesses that need expert input without heavy commitment. Includes monthly strategy calls and email support to help you stay on track.
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Momentum Builder Package – Perfect for medspas scaling their operations, offering biweekly consulting, leadership training, and marketing strategy sessions.
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Elite Success Partner Package – Designed for high-growth medspas that want hands-on executive consulting, including multiple strategy sessions per month, unlimited email support, and deep business analysis.
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Custom Consulting Package – For visionary business owners looking for fully customized, executive-level consulting to scale multi-location operations and implement high-level strategies.
Meet the Experts
At The Business of Aesthetics, Carla Pierson and Bruno Pecly provide tailored consulting to help medspa owners and injectors navigate compliance, financial management, marketing, and growth. Whether you're launching a new practice or scaling an existing one, we’ll help you build a profitable, compliant, and sustainable business.
Carla Pierson, DNP, MBA, RN
Dr. Carla Pierson, DNP, MBA, RN, is the Co-Owner, Co-Founder, and Chief of Business and operations at Smiley Aesthetics. With a background in corporate healthcare, business strategy, leadership, healthcare compliance, and operational excellence, she has helped scale Smiley Aesthetics into a multi-million-dollar business in less than three years, earning its first million in less than 13 months.
Her expertise includes:
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Medspa Compliance & Regulatory Requirements – Understanding legal setup, medical director agreements, licensing, and industry regulations.
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Financial & Profitability Strategy – Pricing structures, cash flow management, budgeting, and reviewing key financial documents like your P&L statement.
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Business Operations & Growth – Streamlining day-to-day operations, optimizing workflows, and implementing strategies for scalable and sustainable business growth.
Bruno Pecly, BBA, PgD, MBA
Bruno Pecly is a certified high-performance coach, specializing in entrepreneurial mindset, leadership development, and marketing strategies. With an MBA in Leadership & Team Management, a postgraduate degree in Neuroscience & Behavior, and a certification in High-Performance Sports Psychology from FC Barcelona, he brings a unique approach to mental performance coaching for business owners.
His expertise includes:
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Marketing & Client Acquisition Strategies – Positioning your brand, optimizing digital marketing efforts, and creating a sustainable client pipeline.
High-Performance Business Mindset – Developing the mental resilience needed to scale, make strategic decisions, and handle business challenges with confidence.
Attracting High-Quality Clients – Understanding client psychology, pricing strategies, and how to build long-term loyalty.
Entrepreneurial Leadership & Productivity – Avoiding burnout, improving focus, and implementing systems that drive efficiency and business success.
Why Choose Us?
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Industry-leading consultants with real-world experience in aesthetics business operations.
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A structured, step-by-step consulting program covering compliance, financials, marketing, and more.
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Tailored guidance designed for medspa owners, injectors, and aesthetic entrepreneurs.
Who We Cater To
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Medspa owners looking to streamline operations and stay compliant
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Aesthetic injectors wanting to start or grow their business
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Entrepreneurs planning to enter the aesthetics industry
Frequently Asked Questions
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What is The Business of Aesthetics?The Business of Aesthetics is a consulting firm that specializes in helping medspa owners, injectors, and aesthetics entrepreneurs build, grow, and scale their businesses. We offer expert guidance on compliance, financial management, marketing, and operational strategies to help you navigate the complexities of the industry with confidence.
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How does your program work?Our program was built with one core mission: to help medical professionals own and operate successful businesses. Most providers aren’t taught the basic business skills needed to go beyond the initial stages. Here’s how it works: Step 1: You submit an intake form and your most recent P&L statement. This helps us understand your current operations and financial health. Step 2: We conduct a 2-hour strategy session to evaluate your current structure, identify growth opportunities, and establish next steps. Step 3: You’ll have two additional 1-hour sessions to dive deeper into specific challenges or goals. Bonus: You’ll receive a 30-minute session with Bruno Pecly, who specializes in client acquisition and mental performance—skills that are often unfamiliar to medical professionals. This program is practical, straightforward, and highly personalized. Whether you're just starting out or already running a multi-million-dollar medspa, the content is tailored to your experience level and growth stage.
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How long does it take to complete the Initial Consultation Program?The timeline varies based on your availability, but most clients complete the full 4-hour package within 2-4 weeks.
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How much does the Initial Consulting Package cost?The full 4-hour consulting package is priced at $1,000 and includes the bonus 30-minute session. Payment is required upfront to secure your sessions
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What happens after the initial package?After completing the Initial Consultation Package, you can choose from one of our three membership tiers if you’d like ongoing support: Essential Growth Package: Ideal for businesses needing light-touch, consistent guidance. Momentum Builder Package: Best for medspas focused on steady growth and operational improvements. Elite Success Partner Package: Designed for high-growth practices seeking intensive, hands-on support
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Do I need to complete the Initial Consultation Package before signing up for a membership package?Yes. Our Initial Consultation Package is a mandatory first step. This session provides us with critical insights into your business operations, challenges, and goals, ensuring that subsequent sessions are tailored to your specific needs. Once completed, you can choose the membership tier that best supports your ongoing growth.
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Why is the Initial Consultation Package required?The Initial Consultation Package allows us to review your business fundamentals, analyze your P&L, and develop a strategic plan for growth. This session provides foundational insights that set the stage for effective, results-driven consulting.
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What payment methods do you accept?Payments can be made securely through our payment link. We accept major credit cards and debit cards.
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How long will it take to see results?Results vary based on your starting point and how quickly you implement the strategies discussed. Many clients report significant improvements within the first 60-90 days.
