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Personalized Consulting for Medspa Success
The medical aesthetics industry is one of the fastest-growing and most lucrative sectors in healthcare and beauty, generating billions in revenue annually. With the rising demand for non-surgical cosmetic procedures like Botox, dermal fillers, laser treatments, and skin rejuvenation, medspas and aesthetic clinics have become highly profitable businesses.
However, success in aesthetics isn’t just about skill—it’s about strategy. Many providers struggle with business operations, compliance, financial management, and client acquisition, preventing them from scaling to their full potential.
That’s where we come in.
The Business of Aesthetics provides expert consulting to help medspa owners, injectors, and aesthetic entrepreneurs navigate the complexities of running a profitable, compliant, and scalable business.
Meet the Experts
At The Business of Aesthetics, Carla Pierson and Bruno Pecly provide tailored consulting to help medspa owners and injectors navigate compliance, financial management, marketing, and growth. Whether you're launching a new practice or scaling an existing one, we’ll help you build a profitable, compliant, and sustainable business.
Carla Pierson, DNP, MBA, RN
Executive Business Strategist
Dr. Carla Pierson, DNP, MBA, RN, is the Co-Owner, Co-Founder, and Chief of Business and operations at Smiley Aesthetics. With a background in corporate healthcare, business strategy, leadership, healthcare compliance, and operational excellence, she has helped scale Smiley Aesthetics into a multi-million-dollar business in less than three years, earning its first million in less than 13 months.
Her expertise includes:
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Medspa Compliance & Regulatory Requirements – Understanding legal setup, medical director agreements, licensing, and industry regulations.
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Financial & Profitability Strategy – Pricing structures, cash flow management, budgeting, and reviewing key financial documents like your P&L statement.
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Business Operations & Growth – Streamlining day-to-day operations, optimizing workflows, and implementing strategies for scalable and sustainable business growth.
Bruno Pecly, BBA, PgD, MBA
Sales Strategist & High-Performance Coach
Bruno Pecly is a certified high-performance coach, specializing in entrepreneurial mindset, leadership development, and marketing strategies. With an MBA in Leadership & Team Management, a postgraduate degree in Neuroscience & Behavior, and a certification in High-Performance Sports Psychology from FC Barcelona, he brings a unique approach to mental performance coaching for business owners.
His expertise includes:
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Marketing & Client Acquisition Strategies – Positioning your brand, optimizing digital marketing efforts, and creating a sustainable client pipeline.
High-Performance Business Mindset – Developing the mental resilience needed to scale, make strategic decisions, and handle business challenges with confidence.
Attracting High-Quality Clients – Understanding client psychology, pricing strategies, and how to build long-term loyalty.
Entrepreneurial Leadership & Productivity – Avoiding burnout, improving focus, and implementing systems that drive efficiency and business success.
Explore Our Consulting Packages
Building a profitable, compliant, and scalable medspa starts with the right strategy and expert guidance. At The Business of Aesthetics, we help you launch, grow, and optimize your aesthetics business through a proven process rooted in real industry experience.
Whether you're just starting or looking to scale an existing business, your journey begins with a complimentary strategy session—or two.
Step 1: Claim Your Free 30-Minute Consultations
You’ll receive two free 30-minute strategy sessions, one with Carla Pierson, Executive Business Consultant, and one with Bruno Pecly, our Sales Strategist & High-Performance Coach.
These calls are designed to:
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Help you gain immediate clarity on your business challenges
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Outline your growth opportunities
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Determine if our team is the right fit to help you reach your goals
Step 2: Choose the Path That Fits Your Needs
After your free consultations, you can decide what level of support makes the most sense for you.
One-Time StrategyPackage
Need targeted help without ongoing commitment? Our one-time Strategy Session includes:
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2-Hour Business Deep Dive: Covering operations, compliance, finances, or marketing
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Two 1-Hour Follow-Up Calls: Personalized support based on your goals
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Bonus 30-Minute Coaching Session with Bruno: Focused on sales, mindset, or marketing
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Perfect for solving a specific challenge or getting expert eyes on your business before making big decisions.
Step 3: Join an Ongoing Membership
If you’re ready for long-term support, accountability, and growth strategy, choose one of our consulting memberships:
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Essential Growth – Monthly strategy calls + email support for steady progress and expert guidance.
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Momentum Builder – Biweekly sessions to support scaling operations, team development, and marketing growth.
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Elite Success Partner – Executive-level strategy, multiple calls per month, and deep operational support for fast-growing medspas.
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Business Accelerator – Designed for owners who want to increase lead generation, improve sales conversions, elevate team performance, and maximize ROI.
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Custom Consulting – Fully tailored for high-level business owners scaling multi-location operations and building enterprise-level teams.
Ready to elevate your aesthetics business?
Unlock Your Medspa’s Full Potential with Two Free 30-Minute Strategy Sessions
Are you looking to start, scale, or optimize your medspa but unsure of your next steps? Our complimentary consulting calls are designed to provide clarity, direction, and immediate value—so you can stop spinning your wheels and start making strategic moves.
You’ll receive two free 30-minute sessions, one with each of our expert consultants:
Call 1: Carla Pierson - Executive Business Strategist
With years of experience building and scaling multi-location medspas, Carla will help you assess your business from the inside out.
What to Expect:
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Business Structure & Compliance – Clarify your corporate setup, licensing, and operational risks.
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Financial Foundation – Gain insight into pricing, profitability, and sustainable growth strategies.
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Leadership & Staffing – Get recommendations on team structure, hiring, and role clarity.
Call 2: Bruno Pecly - Sales Strategist & High-Performance Coach
Bruno combines marketing psychology, brand strategy, and team performance coaching to help you elevate both visibility and mindset.
What to Expect:
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Marketing Assessment – Review your social presence, client journey, and brand position.
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Sales Strategy – Get advice on consult-to-close tactics and increasing conversion rates.
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Mindset for Growth – Learn techniques to manage stress, improve focus, and lead with confidence.
How It Works:
✔ Fill out the form below
✔ Receive your instant booking link
✔ Schedule at your convenience
These no-pressure sessions are your opportunity to get targeted guidance and explore how The Business of Aesthetics can support your success—without committing to anything upfront.
We look forward to hearing your goals, identifying your biggest opportunities, and helping you map out the right next step!
Get started by filling out the form below.
Why Choose Us?
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Industry-leading consultants with real-world experience in aesthetics business operations.
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A structured, step-by-step consulting program covering compliance, financials, marketing, and more.
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Tailored guidance designed for medspa owners, injectors, and aesthetic entrepreneurs.
Who We Cater To
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Medspa owners looking to streamline operations and stay compliant
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Aesthetic injectors wanting to start or grow their business
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Entrepreneurs planning to enter the aesthetics industry
Frequently Asked Questions
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What is The Business of Aesthetics?The Business of Aesthetics is a consulting firm that specializes in helping medspa owners, injectors, and aesthetics entrepreneurs build, grow, and scale their businesses. We offer expert guidance on compliance, financial management, marketing, and operational strategies to help you navigate the complexities of the industry with confidence.
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How does The Business of Aesthetics program work?We begin by offering two complimentary 30-minute strategy sessions—one with Carla Pierson, our Executive Business Consultant, and one with Bruno Pecly, our Sales Strategist and High-Performance Coach. These calls are designed to help you gain immediate clarity on your business challenges and determine whether our expert services are the right fit for your goals. After these free calls, you'll have the opportunity to choose between two types of support: 1. One-Time Strategy Package This is a comprehensive, high-impact 4-hour engagement. You’ll receive a deep-dive analysis into your operations, financial strategy, compliance, and marketing. Our consultants will work with you to identify key opportunities, remove growth barriers, and build a clear, actionable blueprint tailored to your business. 2. Ongoing Consulting Memberships If you're looking for continued guidance and accountability, we offer several consulting memberships tailored to your needs and business stage: Essential Growth – Monthly strategy calls + email support for steady progress and expert guidance. Momentum Builder – Biweekly sessions to support scaling operations, team development, and marketing growth. Elite Success Partner – Executive-level strategy, multiple calls per month, and deep operational support for fast-growing medspas. Business Accelerator – Designed for owners who want to increase lead generation, improve sales conversions, elevate team performance, and maximize ROI. Custom Consulting – Fully tailored for high-level business owners scaling multi-location operations and building enterprise-level teams. Our process is flexible, transparent, and designed to meet you where you are—whether you're launching, scaling, or optimizing your medspa business. We help you build the structure, strategy, and mindset required for lasting success.
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What payment methods do you accept?Payments can be made securely through our payment link. We accept major credit cards and debit cards.
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How long will it take to see results?Results vary based on your starting point and how quickly you implement the strategies discussed. Many clients report significant improvements within the first 60-90 days.
